Monthly Archives: November 2013

Social Media: Best Times to Post (and More)

SocialMedia_BestTimesPostIn the helter skelter of social media communications, I say let’s pause.  For example, I just found a useful infographic on the best times to post on various social media platforms (Twitter, Facebook, Google+, Linkedin, Pinterest, and Blogs).   The multiple data sources references are listed at the bottom.   

You’ll note that people use Twitter mostly on weekends, Facebook early in the mornings, Google + at night, Linkedin before and after work.  Pinterest is mainly for do-it-yourself types for visual expression work, blogs are targeted to an audience and need to be regularly posted.   There are also a few other worthwhile suggestions for each platform.

This is all well and good; it is a guideline, a nice set of comparable timeline graphics and this is fine. Ideally,  however, you should track your own data for your messaging, platform, and audiences and come to your own conclusions.  Targeting your audience is the key;  what platforms do they use and when? Also, one can optimize outbound messaging in various ways and be consistent.  However, there is much lot more to leveraging social media to meet business goals.

I see innumerable so-called newbie “experts” who work round-the-clock to post items–they think that this is essence of their being a social media expert.  NOT SO.  It is just one tactic.  It is not a strategy for success.  To know more about how to think about social media and get the most benefit (such as creating the best content, gaining trust, getting more prospects, clients, influencers) including tracking interactions and delivery mechanisms,  I suggest you sign-up for My Newsletter. You can get one of the two books I have helped write with Andreas Ramos (on your request)  including  The Big Book of Content Marketing or #Twitter.  Or ask for advice and help from serious experts who really understand how to integrate tactics with overall strategy.

Moxy Marketing: How to solve key problems today

green_yellowballoon_moonWhat does Moxy Marketing do?

We integrate marketing and communications for greater impact, better relationships, and optimum results.    We get more sales and more customers by using social media.  With a focus on the right audience. By building trust.

How is this done?  We:

  • Pull everything together with a plan to resonate, engage, and build trust with the target audiences.
  • Use the best traditional and newer media methods & techniques to target those audiences.
  • Focus on results.  Improve the bottom line and increase long-term relationships.  Shorten the sales cycle or the buyers’ journey.
  • Are driven to succeed with PR, web site, campaign, blog, columnist, social media, and eBook experience.

What are some key problems facing organizations today?  We interviewed business owners and did research.  We see:

  • Inconsistent, conflicting, or fragmented messaging. Major changes cause confusion and doubt, lack of trust.  For example:  Someone has a unique new studio for experimental design work; but the brochure discusses classical painting methods of the 17th century without a clear connection.
  • Poor focus on the appropriate audiences. For example,  if my target audience includes authors who write in distinctive different genres, (mysteries, poetry, etc.) do not send the same email to the same genre mailing list, it will be considered spam.
  • Selling something prematurely before educating the audience to build their trust or provide thought leadership. Plan to nurture the relationship by providing expert advice or thought leadership.  For example:   Someone downloads a whitepaper or attends a webinar and the organization starts to sell a product right away.  Or timing is out-of-sync for a campaign, because it is not previewed and followed up with social media tactics.

We don’t shoot for the moon (as in the photo) but we can get fairly close to it.