Tag Archives: SEO

globalSearchShare_image Global Search Engine Results by Country

Results from Return on Now, show results by country.  Google dominates but China (Baidu) and Russia (Yandex) with large populations, still need to  have their alternative search engines considered in any global search strategy. Here are some highlights:

  1. China, where Baidu still commands a marked lead with 55% market share, followed by Qihoo 360 (formerly branded as 360 Search) has jumped from 21% to 28% share in 2015. Sogou lands out at third place with a 12.8% share. Baidu is no longer the only game in town. If you want to target Chinese internet users, all three search engines must be taken into account.
  2. Hong Kong, where Google leads by a large margin but Yahoo is hanging on at 24%, after coming in at 32% in the 2013 report.
  3. Japan, where Yahoo Japan maintains a 40% market share. Note that Yahoo Japan still serves up results using Google’s algorithm, meaning that Google is pretty much the “only show in town” for Japan.
  4. Russia, where Yandex has given back a bit to come in at 58% share (vs. 62% previously), while Google has surged from 26% in 2013 to 34% in 2015. Webcertain attributes this surge to the heavy adoption of the Chrome browser and Android-based phones within Russia over the past couple of years.
  5. South Korea, where Naver and Daum together have grown their dominance from 90% combined in 2013 to 97% in 2015.
  6. The United States, where Google continues to lead handily at 72%, but where Bing has come on strong to land at 21% share in 2015.

Google and Panda 4

Google-Panda-Algorithm-UpdateGoogle announced a new update to Panda algorithm, Panda 4.0, on May 20. This is an SEO change which affects many sites, it can cause them to rank higher or lower in search results.  But what does this really mean?

This can be quite confusing.  Let’s step back a bit here and explain a little Google algorithm history.  Search Algorithms are computer programs that look for clues to give you what is most relevant.  Google says its overall search strategy goal is for web sites, pages, to produce high-quality and relevant information for a better user experience.  Google created a “Quality Rating” for sites.  They also want to sort out special tricks used to improve SEO or bad/trick methods (such as spamming, copying or scraping info from other web sites and more).

Webmaster guidelines are explained simply at Google.

Google major version algorithms are Hummingbird, Panda, and Penguin, each one focusing on a different facet of search.  For each algorithm, there are separate updates. Simply put, Penguin gives guidelines on link building, Panda gives guidelines on combating spam, and Hummingbird focuses on building meaningful conversation content and opens the door to promoting more social connections to expand cross-connections via social media networks; it isn’t just about keywords anymore. 

Back to Google Panda; this is a filter that prevents low quality sites and/or pages from ranking well in the search engine results page (or SERP), that is the listing of results returned by a search engine in response to a keyword query. The filter’s threshold is influenced by Google Quality Raters. Quality Raters are people (using stats too) who answer questions such as “would I trust this site with my credit card?” so that Google can distinguish the difference between high and low quality sites.

So what does the Panda 4.0 update really mean? Based upon initial analysis, this update reinforces and tightens up the rules for quality scoring.  Again if you have useful quality content (meaning not thin or copied), you will show up better in Google search.  Also, if you paid for an AdWords search and your Quality Score is lowered your ranked lower and you lose money.

For example, with the 4.0 update eBay has a 33% drop in SEO visibility and Ask.com fell 50%, per SearchMetrics

It seems like Google’s goal is to try to make webmasters/professionals stop thinking about how they can trick or play games with Google and just concentrate on making a great site/pages.  It is also great that they play a watchdog role to weed out content cheaters.  But we are all beholden to Google’s constantly changing thinking and how to interpret it.   In the end, it can be really confusing so it helps to work with professionals who monitor the changes. 


 

 

Social Media: Best Times to Post (and More)

SocialMedia_BestTimesPostIn the helter skelter of social media communications, I say let’s pause.  For example, I just found a useful infographic on the best times to post on various social media platforms (Twitter, Facebook, Google+, Linkedin, Pinterest, and Blogs).   The multiple data sources references are listed at the bottom.   

You’ll note that people use Twitter mostly on weekends, Facebook early in the mornings, Google + at night, Linkedin before and after work.  Pinterest is mainly for do-it-yourself types for visual expression work, blogs are targeted to an audience and need to be regularly posted.   There are also a few other worthwhile suggestions for each platform.

This is all well and good; it is a guideline, a nice set of comparable timeline graphics and this is fine. Ideally,  however, you should track your own data for your messaging, platform, and audiences and come to your own conclusions.  Targeting your audience is the key;  what platforms do they use and when? Also, one can optimize outbound messaging in various ways and be consistent.  However, there is much lot more to leveraging social media to meet business goals.

I see innumerable so-called newbie “experts” who work round-the-clock to post items–they think that this is essence of their being a social media expert.  NOT SO.  It is just one tactic.  It is not a strategy for success.  To know more about how to think about social media and get the most benefit (such as creating the best content, gaining trust, getting more prospects, clients, influencers) including tracking interactions and delivery mechanisms,  I suggest you sign-up for My Newsletter. You can get one of the two books I have helped write with Andreas Ramos (on your request)  including  The Big Book of Content Marketing or #Twitter.  Or ask for advice and help from serious experts who really understand how to integrate tactics with overall strategy.

Content Marketing: Five Experts in a 30 minute Webinar

Bright-IdeasAndreas Ramos says,” 80% of online advertising does not reach your audience.”   Good  content  marketing will reach your audience.  But what does good content marketing mean?  How can your business create and manage the right content to get the results you want?  What are good examples?

It is amazing that within 30 minutes the August, 2013 Archived Big Content Marketing Webinar covers the topic so well!  Jodi Gill from The Experts Bench, “30 with the Experts,” interviews five experts who are either executives from Fortune 500 technology companies or leading authors with their own consulting companies.

Participants include Andreas Ramos (andreas.com, author of The Big Book of Content Marketing). Alberto Viotta, (Director, Microsoft.com), Adam Stein (Senior Product Marketing Director, SAP), Catherine Nicholson, (Social Media Business Manager, IBM), and  Mark Burgess, (Blue Focus Marketing, co-author of The Social Employee: How Great Companies Make Social Media Work).

 

The Big Book of Content Marketing

Content Marketing Book and Video Interview

cm_sideangle-book

 

After several months of collaborating in meetings, we have a new book on a hot topic!  I am an adviser to marketing guru, Andreas Ramos, on his latest book.  Preview the book and sign up for our newsletter.

See our interview here for  the Global Launch of the Book!