Tag Archives: Andreas Ramos

Social Media: Best Times to Post (and More)

SocialMedia_BestTimesPostIn the helter skelter of social media communications, I say let’s pause.  For example, I just found a useful infographic on the best times to post on various social media platforms (Twitter, Facebook, Google+, Linkedin, Pinterest, and Blogs).   The multiple data sources references are listed at the bottom.   

You’ll note that people use Twitter mostly on weekends, Facebook early in the mornings, Google + at night, Linkedin before and after work.  Pinterest is mainly for do-it-yourself types for visual expression work, blogs are targeted to an audience and need to be regularly posted.   There are also a few other worthwhile suggestions for each platform.

This is all well and good; it is a guideline, a nice set of comparable timeline graphics and this is fine. Ideally,  however, you should track your own data for your messaging, platform, and audiences and come to your own conclusions.  Targeting your audience is the key;  what platforms do they use and when? Also, one can optimize outbound messaging in various ways and be consistent.  However, there is much lot more to leveraging social media to meet business goals.

I see innumerable so-called newbie “experts” who work round-the-clock to post items–they think that this is essence of their being a social media expert.  NOT SO.  It is just one tactic.  It is not a strategy for success.  To know more about how to think about social media and get the most benefit (such as creating the best content, gaining trust, getting more prospects, clients, influencers) including tracking interactions and delivery mechanisms,  I suggest you sign-up for My Newsletter. You can get one of the two books I have helped write with Andreas Ramos (on your request)  including  The Big Book of Content Marketing or #Twitter.  Or ask for advice and help from serious experts who really understand how to integrate tactics with overall strategy.

Content Marketing: Five Experts in a 30 minute Webinar

Bright-IdeasAndreas Ramos says,” 80% of online advertising does not reach your audience.”   Good  content  marketing will reach your audience.  But what does good content marketing mean?  How can your business create and manage the right content to get the results you want?  What are good examples?

It is amazing that within 30 minutes the August, 2013 Archived Big Content Marketing Webinar covers the topic so well!  Jodi Gill from The Experts Bench, “30 with the Experts,” interviews five experts who are either executives from Fortune 500 technology companies or leading authors with their own consulting companies.

Participants include Andreas Ramos (andreas.com, author of The Big Book of Content Marketing). Alberto Viotta, (Director, Microsoft.com), Adam Stein (Senior Product Marketing Director, SAP), Catherine Nicholson, (Social Media Business Manager, IBM), and  Mark Burgess, (Blue Focus Marketing, co-author of The Social Employee: How Great Companies Make Social Media Work).

 

The Big Book of Content Marketing

Content Marketing Book and Video Interview

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After several months of collaborating in meetings, we have a new book on a hot topic!  I am an adviser to marketing guru, Andreas Ramos, on his latest book.  Preview the book and sign up for our newsletter.

See our interview here for  the Global Launch of the Book!