Author Archives: marianne

Social Media: Best Times to Post (and More)

SocialMedia_BestTimesPostIn the helter skelter of social media communications, I say let’s pause.  For example, I just found a useful infographic on the best times to post on various social media platforms (Twitter, Facebook, Google+, Linkedin, Pinterest, and Blogs).   The multiple data sources references are listed at the bottom.   

You’ll note that people use Twitter mostly on weekends, Facebook early in the mornings, Google + at night, Linkedin before and after work.  Pinterest is mainly for do-it-yourself types for visual expression work, blogs are targeted to an audience and need to be regularly posted.   There are also a few other worthwhile suggestions for each platform.

This is all well and good; it is a guideline, a nice set of comparable timeline graphics and this is fine. Ideally,  however, you should track your own data for your messaging, platform, and audiences and come to your own conclusions.  Targeting your audience is the key;  what platforms do they use and when? Also, one can optimize outbound messaging in various ways and be consistent.  However, there is much lot more to leveraging social media to meet business goals.

I see innumerable so-called newbie “experts” who work round-the-clock to post items–they think that this is essence of their being a social media expert.  NOT SO.  It is just one tactic.  It is not a strategy for success.  To know more about how to think about social media and get the most benefit (such as creating the best content, gaining trust, getting more prospects, clients, influencers) including tracking interactions and delivery mechanisms,  I suggest you sign-up for My Newsletter. You can get one of the two books I have helped write with Andreas Ramos (on your request)  including  The Big Book of Content Marketing or #Twitter.  Or ask for advice and help from serious experts who really understand how to integrate tactics with overall strategy.

Moxy Marketing: How to solve key problems today

green_yellowballoon_moonWhat does Moxy Marketing do?

We integrate marketing and communications for greater impact, better relationships, and optimum results.    We get more sales and more customers by using social media.  With a focus on the right audience. By building trust.

How is this done?  We:

  • Pull everything together with a plan to resonate, engage, and build trust with the target audiences.
  • Use the best traditional and newer media methods & techniques to target those audiences.
  • Focus on results.  Improve the bottom line and increase long-term relationships.  Shorten the sales cycle or the buyers’ journey.
  • Are driven to succeed with PR, web site, campaign, blog, columnist, social media, and eBook experience.

What are some key problems facing organizations today?  We interviewed business owners and did research.  We see:

  • Inconsistent, conflicting, or fragmented messaging. Major changes cause confusion and doubt, lack of trust.  For example:  Someone has a unique new studio for experimental design work; but the brochure discusses classical painting methods of the 17th century without a clear connection.
  • Poor focus on the appropriate audiences. For example,  if my target audience includes authors who write in distinctive different genres, (mysteries, poetry, etc.) do not send the same email to the same genre mailing list, it will be considered spam.
  • Selling something prematurely before educating the audience to build their trust or provide thought leadership. Plan to nurture the relationship by providing expert advice or thought leadership.  For example:   Someone downloads a whitepaper or attends a webinar and the organization starts to sell a product right away.  Or timing is out-of-sync for a campaign, because it is not previewed and followed up with social media tactics.

We don’t shoot for the moon (as in the photo) but we can get fairly close to it.

Twitter: What you need to know!

 

smallcover-book-twitterbookSign up for my newsletter and learn how to use hashtags, get followers, and use Twitter in plain English. Lots of details: What teens are doing on Twitter, how the police uses Twitter, and how to use Twitter in a disaster.  I helped Andreas Ramos with his new book on Twitter, just released.  Get the inside look at Twitter; there is a lot of frenzy around the IPO.

 

Content Marketing: Five Experts in a 30 minute Webinar

Bright-IdeasAndreas Ramos says,” 80% of online advertising does not reach your audience.”   Good  content  marketing will reach your audience.  But what does good content marketing mean?  How can your business create and manage the right content to get the results you want?  What are good examples?

It is amazing that within 30 minutes the August, 2013 Archived Big Content Marketing Webinar covers the topic so well!  Jodi Gill from The Experts Bench, “30 with the Experts,” interviews five experts who are either executives from Fortune 500 technology companies or leading authors with their own consulting companies.

Participants include Andreas Ramos (andreas.com, author of The Big Book of Content Marketing). Alberto Viotta, (Director, Microsoft.com), Adam Stein (Senior Product Marketing Director, SAP), Catherine Nicholson, (Social Media Business Manager, IBM), and  Mark Burgess, (Blue Focus Marketing, co-author of The Social Employee: How Great Companies Make Social Media Work).

 

The Steve Jobs Movie: Controversy and Nostalgia

 

jobs-header-halfsize_130703Jobs, the Steve Jobs bioptic movie with Ashton Kutcher, was nostalgic and emotionally moving for me.   It stirred up the “roller coaster ride” feelings we felt during the high technology renaissance in Silicon Valley, California.

The movie is controversial.   Steve Wozniak, Apple’s co-founder, thinks it is good but lacks accuracy.  (Wozniak is consulting for another movie in-progress, based upon Walter Isaacson’s official Jobs biography.) However, Ashton Kutchner seems believable as Steve in all his showmanship at Apple product introductions, clever wheeling and dealing, and intense emotional outbursts.  Jobs often took full credit for his team members’ brilliant work, at times he denied stock and respect to those who labored for him. There are many other aspects of Jobs’ life that are touched upon, including his odd diet, love and family life, and loneliness.

The movie covers Steve’s early college days through the IPod introduction.  It seemed to stop too soon.  I wanted to see Steve through his later years, the years of iTunes, iPad, and iPhone, and his time at Pixar.  I wanted to see him deal with his health, mortality, and his regrets.   But it is hard to get an entire life captured in a 2-3 hour movie.

I worked in Silicon Valley during the 1980s through 2005.  I remember the driven, creative talent focus, and crazy-frenzied activity.  There was a contagious attitude of exuberance, of challenging the status quo that so many startup and established companies felt.  I knew people who worked at Apple.  Designers and artists in the early years were happy and excited.  Stock options were coveted.   Later, I met some engineers and marketing pros who felt more like soldiers in an army.  (“You got a phone call from Steve at 1 a.m. – he demanded a marketing report presented that morning”.)  Apple people put up with Steve because they wanted to hitch a ride on his coattails, build something great, and get rich.

Realistically, no one movie or book can capture the full experience of Steve Jobs’ life or this period of time.  My hope is that we can better understand this era through all books and movies to strike up some serious discussions about what has made Silicon Valley great (and crazy).

What can we use from this to build a model to expand our thinking now and innovate into the future?   We critically need this to push through the doldrums we’re facing today, what do you think?

New Google Maps App: Better or Not?

There is a debate going on now.  Is the new Google Maps better than the “classic” version? There is a recent TechCrunch article about the new Maps app.  My advice is to check it out. To do so, just go to this page, scroll down to the bottom, and hit the “Try Now” button.

classic-google-maps

The “classic” version initially looks like this, with search items on the side, along with locations, directions, and possible routes.  The Google Earth and 3D Image options are plug-in accessories.

 

New-GA-Map

NewGoogleMapcontrolsThe newer version initially looks like this,  with new map controls and an explore bar with more information shown on the map itself. Find directions, traffic, and possible routes.

 

You find Google Earth in the lower left-hand view and the carousel of street views in the lower right-hand corner.   It has a street navigation and 3D Image functions built-in also.

 
The newer version can take longer to download with more overhead from integrated functions. Test the newer version before dropping the old one, especially if you prefer the classic interface.   Be sure to test it on your mobile phone; it may not be ready for prime-time yet.

Overall, I can certainly see upgrading my Google Maps program.  They will work out the bugs over time.  My bigger issue with Google is the search engine itself with its commercial “eat, drink, or buy” focus.   For example, I searched for “elephants in Denver, Colorado” (for the elephant center at the zoo).  I only got “The Elephant Bar,” and several other restaurants, no zoo at all!  I tried again, searching for “animal elephants in Denver, Colorado,” that worked. Have fun with the new Google Maps.

The Big Book of Content Marketing

Content Marketing Book and Video Interview

cm_sideangle-book

 

After several months of collaborating in meetings, we have a new book on a hot topic!  I am an adviser to marketing guru, Andreas Ramos, on his latest book.  Preview the book and sign up for our newsletter.

See our interview here for  the Global Launch of the Book!